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Brand + Social + Community

Close-up of white flowers with yellow centers and green stems against a dark background, with some yellow flowers in the distance.

About

Jasmine Ward is a brand and social media lover based in New York City, focusing on creating content that elevates brands across platforms. This includes combining strategy, creativity, and data to build meaningful connections with audiences. 

When she’s not exploring new ways to bring brands to life, you can find in a dance class or hunting for the best matcha lattes in the city. 

Brands

Portfolio

Splendid Spoon
106k followers

Strategy, end-to-end design (Figma, CapCut, Canva), copywriting, community management, and partnerships 

A woman in a purple shirt and blue jeans standing with one foot on a large container of plant-based Red Lentil Dal soup. The container has a red lid and white body with green and red text. The woman is smiling, with her hand on her hip and her knee on the container, against a plain background with a bright light and shadow. Text on the image reads 'SWEET SPOT', 'January 2026', and 'You are splendid just the way you are'.
A chart showing different foods and their nutritional benefits, including tomatoes with lycopene, strawberries with vitamin C, carrots with vitamin A, mangos with beta-carotene, nutritional yeast with B vitamins, and pineapples with fiber.
Instagram profile grid of a woman with three other women, showing various images related to protein and healthy eating, including food, quotes, and activities

Parsley Health
175k followers 

Strategy, led and contributed to design, shot and edited all video content, community management, and partnerships 

Mosaic Foods
35k followers

Strategy, end-to-end design (Figma, CapCut, Canva), copywriting, community management, and partnerships

A recipe card for butternut squash featuring images of butternut squash, sliced butternut squash, a bowl of cooked quinoa with roasted vegetables, and a halved butternut squash. The card includes text that says, "We: Slow-roast" and "You: Heat and eat."
Close-up of a plate of roasted vegetables including butternut squash, carrots, broccoli, walnuts, and onions.
A collage of various images of prepared meals, including rice dishes with vegetables, a container of curried lentil soup, sliced grapes, a bowl of salad, and glasses of sparkling water.

GEM
102k followers 

Blurb - Strategy, led and contributed to design, shot and edited all video content, community management, and partnerships 

Diagram showing a daily routine centered around a slice of almond cake. The routine includes a smoothie for drink, walking for workout, and mountain scenery for travel.
Collage of nine images featuring health and wellness topics, including a person in a yoga pose, smoothies, healthy foods, and information about nutrition and depression

Gainful
100k followers

Blurb - Strategy, led and contributed to design, shot and edited all video content, community management & partnerships 

Two hands holding broken white chocolate chip cookies with a plate of whole cookies in the background.
A white plate with several white chocolate chip cookies next to a bag of Gainful protein powder near a window.
Chart titled "Horoscope Signs as Flavor Boosts" with rows of chocolate bars representing zodiac signs and their corresponding flavors.

Collaborations

GEM x ALOHA

Splendid Spoon x Veracity

Parsley Health x Flex

A question about a brown substance in a circle, with text asking about it at the start of a period, with parsley health branding.