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Jasmine Ward

Brand + Social + Community

About

Jasmine Ward is a New York City–based brand and social media professional who combines strategy, creative content, community, and data-driven insights to elevate brands across platforms and build meaningful audience connections.

When she’s not exploring new ways to bring brands to life, you can find her in a dance class or hunting for the best matcha lattes in the city. 

Brands

Portfolio

Splendid Spoon
106k followers

Strategy, end-to-end design (Figma, CapCut, Canva), copywriting, community management, and partnerships 

A woman in a purple shirt and blue jeans standing with one foot on a large container of plant-based Red Lentil Dal soup. The container has a red lid and white body with green and red text. The woman is smiling, with her hand on her hip and her knee on the container, against a plain background with a bright light and shadow. Text on the image reads 'SWEET SPOT', 'January 2026', and 'You are splendid just the way you are'.
A chart showing different foods and their nutritional benefits, including tomatoes with lycopene, strawberries with vitamin C, carrots with vitamin A, mangos with beta-carotene, nutritional yeast with B vitamins, and pineapples with fiber.
Instagram profile grid of a woman with three other women, showing various images related to protein and healthy eating, including food, quotes, and activities

Parsley Health
175k followers 

Led strategy, contributed to design and copy, shot and edited video content, community management, and partnerships

Mosaic Foods
23k followers

Strategy, end-to-end design (Figma, CapCut, Canva), copywriting, community management, and partnerships

A recipe card for butternut squash featuring images of butternut squash, sliced butternut squash, a bowl of cooked quinoa with roasted vegetables, and a halved butternut squash. The card includes text that says, "We: Slow-roast" and "You: Heat and eat."
Close-up of a plate of roasted vegetables including butternut squash, carrots, broccoli, walnuts, and onions.

GEM
102k followers 

Led strategy, contributed to design and copy, shot and edited video content, community management, and partnerships

Gainful
100k followers

Strategy (assisted), contributed to design and copy, shot and edited video content, and community management

Two hands holding broken white chocolate chip cookies with a plate of whole cookies in the background.
A white plate with several white chocolate chip cookies next to a bag of Gainful protein powder near a window.
Chart titled "Horoscope Signs as Flavor Boosts" with rows of chocolate bars representing zodiac signs and their corresponding flavors.

Splendid Spoon

TikTok

Splendid Spoon

Parsley Health

Parsley Health

Collaborations

GEM x ALOHA

Splendid Spoon x Veracity

Parsley Health x Flex